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Buy Side M & A Advisory

CERES provides buy-side M&A advisory services to businesses employing photonics technologies to serve a wide range of markets - from life sciences to energy.  We focus there because we have an established network, have hands-on operations experience, and understand well where the value is in these markets.

Acting as a client's exclusive advisor, CERES provides M&A advisory services in conjunction with the acquisition of a business, product line, or intellectual property.  CERES delivers strategic planning that both captures the value of a technology business and is practically executed and financed.


CERES designs and executes a buy-side program in line with client's unique inorganic growth strategy. 

Advance stategic planning greatly reduces the cost of analyzing randomly submitted opportunities.  It enables a quantitative measure of how well or how poorly potential opportunities fit.  Given multiple competing opportunities, defined criteria allows ranking degree of fit and risk - thus, preventing poor decisions by requiring that each opportunity stand on its own relative to pre-agreed criteria.

  • Identify and quantify strengths and weaknesses to target only markets and companies where entry or expansion will both exploit strengths and mitigate weaknesses
  • Pursue only opportunities that fit chosen strategy
  • Reallocate cash flows from lower-yielding to higher-yielding investments
  • Strategic planning on multiple levels - Enterprise, Corporate, Business Unit, Product Line, Functional

Alternatives include vertical integration, horizontal integration, or diversification. 

Opportunity and Fit

Identify beneficial actions that will off-set weaknesses and exploit strengths and weight.  In addition to outright acquisition, actions may include acquiring a partial ownership, creating a joint venture, or licensing.  Rank opportunities by ability to maximize complimentary and supplementary effects.  A good fit both offsets weaknesses and exploits strengths.