Photo Photo Photo

Technology Commercialization

CERES offers technology commercialization screening and business planning for entrepreneurs, technology transfer organizations, and investors in conjunction with a possible financing or licensing.

Technology Commercialization Screening

CERES offers comprehensive screening of technologies and creation or critiquing of business plans based on a technology push go-to-market strategy.  In addition, CERES offers quick screening of technologies and business plans based on a technology push go-to-market strategy.  Some technology areas include optical imaging, fluorescence and phosphorescence, molecular and mass spectroscopy, integrated optics, MEMS, microfluidics and lab-on-a-chip, label-free and fluorescence based medical diagnostics, flow cytometry, thin films, acousto-optics, liquid crystal, diffractive optics, solid state lighting, fiber optics, and free-space optics. 

A quick screening is typically a two week project.  It supplies research and answers to critical questions relevant to commercialization potential. 

  • Unmet market need
  • Profile of potential customer
  • Value add 
  • Market size and growth rate
  • Realizable profit margin
  • Cost structure and business model
  • Market control 
  • Barriers to entry
  • Industry profitability and value chain
  • Breakeven
  • Capitalization
  • Harvest opportunity

Product Management and Strategy

The inherently interdisciplinary nature of developing high technology products often requires a high level of collaboration between scientists, engineers, and marketers across the fields, for example, of chemistry, optics, biology, mechanics, and material science.  Moreover, product development teams are competing for first-to-market benefits that are driven by intellectual property life times and often insuring an installed base quickly to realize recurring consumable or licensing revenue. Concurrently, they are faced with regulatory compliance. Competitive advantage can be achieved by adhering to formal product life cycle process where product specifications, market requirements and design elements are communicated effectively and in compliance across the multiple technical disciplines. 

Regardless of a company's size, a formal product life cycle process is a workhorse in de-risking engineering and market uncertainties inherent to high technology products.  Furthermore, it can significantly increase the valuation of a company as well as facilitate the due diligence process at the time of sale.  CERES works with its clients' engineering program and product marketing management to design and execute product life cycle processes.  It focuses on photonics technologies where it can readily understand technology and supply chain risks fundamental to its clients' products.

  • Product definition and customer requirements
  • Market analysis
  • Competitive positioning
  • Cost and profitability forecast
  • Performa revenue forecasts